The Beauty of Gold is Undeniable

Gold Properties

Of all the worlds most precious metals, only gold can claim these four exceptional qualities:

* Optimum beauty

* Flexibility

* Rarity

* Virtual indestructibility

Karat is the term used to indicate the amount of gold in a piece of jewelry. Gold in its purest form is referred to as 24 karat and is extremely soft. To manufacture gold jewelry, 24 karat gold is mixed with other metals referred to as alloys. Alloys such as zinc, copper,silver and nickel are used not only create a harder metal, but also to create varios shades of gold. 10 karat is the legal minimum in the United States for jewelry to be called gold. 14 karat gold is the most populsr form of jewelry, while 10 karat is fast becoming popular due to its durability and affordability.